Dictadura mediática, prensa o empresa

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Para los profesionales de la comunicación y el periodismo, el contexto laboral ha pasado a ser un complejo engranaje que muchas veces llega a abrumar y complicar la inherente tarea del periodista de informar objetivamente, y pasa a ser este, en muchos casos, una víctima de los intereses políticos y empresariales que, queramos o no, controlan el sistema mediático.

Aunque si bien es cierto que la verdad ya no es del dueño de la imprenta, y que la información se ha democratizado producto de las nuevas tecnologías y el surgimiento de las comunidades digitales, todavía la credibilidad y trascendencia de la que gozan los medios tradicionales, se impone en la formación de la opinión pública, por lo menos en países de la región, y es por esto que los comunicadores sociales que limitan su ejercicio a la radio y la televisión, se convierten en el blanco predilecto del despotismo político, o el acallamiento a golpe de chequera.

En días recientes vimos como tres periodistas fueron separados de un programa matutino de respetable audiencia, según indica el medio, por la negativa de estos a aceptar a un cuarto miembro en el espacio televisivo. Esto en sí mismo plantea dos puntos de vista totalmente contrarios, pero que presentan un problema sumamente interesante.

Por un lado, un periodista con criterio no permitirá nunca ser asociado a otros que quizás mantengan intereses muy marcados con grupos políticos, empresariales, o que simplemente su trayectoria esté señalada por una dudosa ética profesional, algo cada día más común en la actividad que envuelve la comunicación social.

Pero así mismo, la diversidad y la pluralidad de ideas y opiniones sirve de escudo para los grandes medios de masas, cuando necesitan acallar voces internas que atentan contra sus intereses, pues es con este pretexto que hoy vemos salas de redacción, emisoras de radio y canales de televisión, repletas de políticos que juegan al oficio de informar, mientras defienden sus intereses y manipulan las audiencias.

La disidencia no parece ser tolerada en gran parte del mundo, pues si vemos casos como los ocurridos en Argentina o España en los últimos años, nos damos cuenta que lo que viene ocurriendo en República Dominicana no es un caso aislado. El ejercicio periodístico se encuentra en una disyuntiva que obliga a elegir entre lo que me dicta la ética y el criterio, o lo que favorece la línea editorial del medio que me paga, algo que no solo crea un problema de fondo en el ejercicio de los profesionales de la comunicación, sino que terminará desapareciendo nuestra ya malograda democracia.

 

Profesional de diferentes campos (Comunicación, Periodismo, Marketing, Derecho & Relaciones Internacionales), con experiencia en medios de comunicación de todos los formatos. Interesado en temas ligados a la innovación, marketing, economía, política, derecho, y las diferentes temáticas que hoy impactan el mundo. Actualmente Consultor-Jefe de MDR Comunicación & Director en Magia Media.

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