Publicidad política en los entornos digitales, un desafio regulatorio

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El pasado día 4 de este mes, luego de que la Junta Central Electoral (JCE) prohibiera las campañas políticas prematuras, y demás actividades proselitistas, escribí una publicación en la que me refería a lo disparatado que seria cualquier medida en ese orden, si no se estipulaba lo referente a la publicidad política en los entornos digitales.

Más de 15 días después se comienza a ver en las redes sociales la invasión de la publicidad de los precandidatos, y es cuando algunos medios de comunicación empiezan a notar lo que sin duda será una inversión publicitaria difícilmente vista con anterioridad en las plataformas multimedias.

Obviamente, la costumbre de no tocar nada que afecte sus propios intereses económicos que tienen los medios de comunicación, evitará que las publicaciones que se hacen al respecto de la ola publicitaria que se avecina, tengan un contenido verdaderamente alertador, y que toquen los temas realmente importes que se discuten internacionalmente sobre este asunto, como la increíble facilidad que da este tipo de propaganda para influir en ciertos grupos demográficos poco informados sobre temas políticos, y por ende, susceptibles a estos mensajes.

Si las medidas que se tomen con respecto al proselitismo político, no hacen énfasis en definir lo que es publicidad digital política, incluyendo la producción y promoción de contenidos que tienen como fin disfrazar un mensaje que promueve algún candidato, cualquier medida que se tome no evitará campañas diseñadas con 4 años de duración en las redes sociales.

 

 

Profesional de diferentes campos (Comunicación, Periodismo, Marketing, Derecho & Relaciones Internacionales), con experiencia en medios de comunicación de todos los formatos. Interesado en temas ligados a la innovación, marketing, economía, política, derecho, y las diferentes temáticas que hoy impactan el mundo. Actualmente Consultor-Jefe de MDR Comunicación & Director en Magia Media.

48 Replies to “Publicidad política en los entornos digitales, un desafio regulatorio”

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